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What is Content Marketing?

At their core, keywords are one of — if not the most — single important component of a successful SEO campaign. Keywords refer to the words typed into a search box – be it on Google, Bing, or Yahoo. However, there is much more to keywords than just that.

The keywords typed into a search box reveal certain details about customers and how they go about searching for things. Knowing this, it’s important to target keywords that mimic your customer’s minds and search tendencies.

What is Digital Marketing?

what digital marketing is… it’s is advertising delivered through digital channels. Channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.

Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing.

What is App Development?

Application development signifies the code development and deployment of all the computer applications we use today. Basically, an app is a software product designed to help us finish a task easier with minimal effort on the end of the user. Most of us use several app every day. If you own a smartphone or a tablet you may have encountered and used them to make your life a little bit easier.

Mobile application development and Web application development are similar because of their roots in traditional software development. However, one aspect that differentiates the two is that mobile application development is used to maximize the unique features of a specific mobile device.

What is SEO Optimization?

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. All major search engines such as Google and Bing have primary search results, where web pages and other content such as videos, images or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

What is Web Development?

Web development refers to building, creating, and an maintaining websites. It includes aspects such as web design, web publishing, web programming, and database management.

Web development includes many types of web content creation. Some examples include hand coding web pages in a text editor, building a website in a program like Dreamweaver, and updating a blog via a blogging website. In recent years, content management systems like WordPress, Drupal, and Joomla have also become popular means of web development. These tools make it easy for anyone to create and edit their own website using a web-based interface.

What is PPC Advertising?

If you have ever noticed the advertisements that appear alongside search results on Google and other search engines, you are already familiar with pay-per-click, or PPC advertising.

There are different types of PPC ads, but one of the most common types is the paid search ad. These ads appear when people search for things online using a search engine like Google – especially when they are performing commercial searches, meaning that they're looking for something to buy. This could be anything from a mobile search (someone looking for "pizza near me" on their phone) to a local service search (someone looking for a dentist or a plumber in their area) to someone shopping for a gift ("Mother's Day flowers") or a high-end item like enterprise software. All of these searches trigger pay-per-click ads.